In Each Shopping Segment, Print Magazines Make An Impact

In today’s times, advertisers face tough media decisions.  Magazines are often dismissed as an older medium that is not vital in today’s times.  However, research including multiple advertiser-funded studies, proves otherwise.

Additionally, new innovations enable printed magazines to get to market quicker and to customize editorial and advertising content to fit subscriber profiles.The bottom line, magazines are integral to the media mix.

U.S. Magazine Industry – Statistics & Facts

Magazines, like all traditional media, have faced many challenges in the digital age. It has become increasingly difficult for print publications to keep their readers, but, contrary to newspapers, and despite fierce competition from free online outlets, magazines continue to perform comparatively well. An annual study found that the total number of magazine readers in the U.S. remained above 220 million in every year between 2016 and 2020, having previously hovered around the 210 and 215 million mark. Additionally, the average monthly audience of popular magazines exceeded 50 million for each of the top five publications ◆ Learn More